How Mental Models Helped Teams Do What They Dreamed

Are there m/any examples of how "the transformative and the amazing" stemmed from a user research seed? If you think of the interface or the product being the way that people work together as a team, I've seen a lot! I've seen how mental models help people ward off requests from corporate for stupid ideas, how the models increase qualified leads, make sense of where a process is broken, convince VCs that another round of funding is a good idea, and that a new product line requested by execs shouldn't be pursued ... yes, stopped in its tracks. I'll present short case studies of how transformation for the people within an organization still counts as amazing.