What Mobile Research Accomplishes in 15 Minutes

Understanding mobile users is challenging, not only because the context of the user changes constantly. The fast-paced mobile environment demands for continuous adaption and iteration of services, products, and features. How to best setup research in such an environment? How to ensure that the results are valid while still executing fast? How to cope with technical and contextual constraints? And, how to explain this complex topic to an audience in 15 minutes?