Jared Spool - Opening Plenary

Jared talks about unmoderated tools and gives a few example stories that illustrate why you should be *really* careful with interpreting data from these kinds of methods.

Cyd Harrell and Nate Bolt - The State of The Vendor Circus

There are hundreds of new UX research tools on the web. Are any of them useful and what are the categories that they fall into? This is what Nate & Cyd break down.

Beverly Freeman - Longitudinal Research

THIS TALK ROCKS. Seriously, Beverly gives a fascinating story from her own life and marriage to illustrate the value of longitudinal research. Then she delivers some serious detail. Thank you Beverkly!

Dana Chisnell - Social Research

Everyone wants to build Social apps, but ummm, how do you do social research? Dana tells you. Basically, studies that don't account for the social context are broken. We have to fix them. Thanks to TryMyUI for a great summary which you can read here.

Christina York - Research Blunders

Susan Dybbs - Picking Your Neurosurgeon's Brain

Nick Finck - User Research In The Wild

Brian Krausz - The Sassification of User Research

Derek Pearcy - Reading Users' Minds For Fun And Profit

Jono Xia - Rolling Your Own Tool: Test Pilot

Mark Trammell and Karina Van Schaardenburg - Research Behind The #NewTwitter Design


Tell us what you think about URF. Help us rule harder. Or vent. Suggest. Interact. We do appreciate your feedback and participation.


Featuring Jared Spool as Master of Ceremonies

Nobody else besides Jared Spool could possibly provide the guidance and nonsense-free approach we need to wade through the mass amount of new tools and approaches to user research that have sprung up over this last year. We're honored to have him join us and lead the day. More info to come.

Workshop #1: Delivering Research
(Thursday, Nov 18th 9am - 12pm)

Well, We've Done All This Research, Now What? Steve Portigal, "Design Research Luminary," and Julie Norvaisas, show you how designers and researchers can work with user research data to create action for businesses. One of the most persistent factors limiting the impact of user research in business is that projects often stop with a cataloging findings and implications rather than generating opportunities that directly enable the findings. As designers increasingly become involved in using contextual research to inform their design work, they may find themselves holding onto a trove of raw data but with little awareness of how to turn it into design.

The emphasis in this workshop (including a pre-work exercise in the days and weeks leading up to User Research Friday) will be on strengthening the creative link between "data" and "action." By the end, participants will have developed a range of high-level concepts that respond to a business problem and integrate a fresh, contextual understanding of that problem.

Workshops Sold Out

Workshop #2: Getting Great with Interviewing
(Thursday, Nov 18th 1:30pm - 4:30pm)

Indi Young, author of Mental Models, presents the second half-day workshop on becoming an amazing facilitator. Ever fumbled for the next thing to ask when you’re interviewing someone? We have. Learn how to listen deeply, instead of just tracking a script, to really master non-directed interviews. Essentially, you want the person to tell you what's important to them, not find out how they respond to what you think is important. When conducting generative interviews (not evaluative interviews), it is important to relax and let the conversation flow, exploring sub-topics that your interlocutor brings up and seems to emphasize or hesitate about.

This workshop will re-iterate the importance of a focus on behavior, reaction, and beliefs. It will teach you how to identify and avoid statements of fact and passive action. You will have a chance to conduct your own interviews and see how it feels to run a more relaxed session wherein you gather information that is more useful for your purposes.

Workshops Sold Out


All conference attendees receive a 15% discount on all Rosenfeld Books, and three lucky folks will win a free copy. Also by twitter raffle.

Silverback makes it easy, quick and cheap for everyone to perform guerrilla usability tests with no setup and no expense, using hardware already in your Mac.

The fine folks at 500 Startups are taking on experience design and building companies in a pretty fascinating way.

Citrix does virtualization on a big scale. And they make GoToMeeting which is of course a screen-sharing and audio conference call web-based app.

UsabilityHub provides a set of online usability tools to help you test the effectiveness of your designs and concepts. Fivesecontest, Navflow, Clicktest.

Axure (and that’s pronounced “ak-shur”) is a software company in sunny San Diego that makes Axure RP: a wireframing, prototyping and specification tool that helps people like us get the benefits of prototyping without a lot of hassle.”

The UX Booth is a blog by and for the User Experience Community. Together, we're writing articles and sharing resources on usability, user experience, and interaction design.

Loop11 is a task-bar-based automated usability service that provides you with metrics based around tasks on your live site or prototypes.

Optimal workshop makes tools for remote user testing. Our web-based tools enable you to improve the organisation and layout of your website, making it easier for your users to find information.

If you tweet mentioning @usabilla during the event, you'll be entered in a chance to win a Large Plan ($950) of Usabilla's beautiful remote usability testing and visualizations.

C'mon, we make this thing, and it's awesome sauce for recruiting participants. All that at ethnio.com.

From the Authors of Remote Research

The co-author of the brand new in 2010 Rosenfeld Media book, Remote Research, will be presenting. It's the first book on online user research methods written in the history of humankind.

#URF10 on Twitter

See the whole twitter deal from before, during, and after the conference.

Stay Tuned