Stop re‑explaining your business.

Friday is an assistant you message on WhatsApp or on the web. It starts by interviewing you about your business and how you like things done, then keeps doing it your way, however long you've been using it.

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Invite-only beta. You'll need an invite code.

Fridayfor Kak Ros Bakes
sold 6 to aisha's cafe btw, she pays friday
Logged: 6 pandan cakes to Aisha's Café, RM228, due Friday.
Added to Sales
Sales
How Friday logs a sale
  • Cafés pay Friday, invoice on delivery
  • Round to the nearest ringgit
  • Mark unpaid ones as owing
6 pandan cakesAisha's Café, RM228, owing

You already told it your prices.

Then the chat got long and it forgot. Or the one rule that mattered got ignored. You know the moment. Friday is built to stop it.

same prices as last week, I told you already
Of course! Could you tell me your prices again?
I said no sugar for Puan Lim. Twice.
Apologies, I missed that. Could you say it again?

Tell it once. It builds your drawers.

Before any work, Friday interviews you. It asks what you sell, how you like things done and what you want help with. Then it sets up your drawers. Each part of your work gets its own drawer: a folder that holds the instructions for that part, and the records Friday adds to it.

What do you sell, and how do you like things done?
pandan cakes and kuih, mostly pre-order. cafés pay me later. captions short and warm
Got it. I've set up Sales, Price list and Captions.
SalesCafés pay later, so unpaid ones are marked owing
Price listPre-orders, pandan chiffon RM38
CaptionsShort and warm, ends with the price

Filed, not piled.

Most assistants save what they learn to “memory”, which is usually just one big file, so the important note gets buried in it. Friday files your instructions by job in separate drawers, and opens the drawer that fits. The rest stay shut.

“Memory”
Usually just one big file
aisha pays fridayRM38??captions: keep it shortkuih lapis, box of 12no sugar for puan limwho owes meclosed on Hari Rayainvoice on deliverypandan chiffon RM38send september summarysupplier: Pak Hamidraya hamper ideaworkshop in November?cafés pay laterMalay caption toono nuts for Aisha's staffpre-order by Thursday

The note that matters looks like all the rest.

Drawers
Pick a job
CaptionsNot needed for this jobWarm and short, ends with the price
ShutOpen
SalesNot needed for this jobCafés pay Friday, invoice on delivery
ShutOpen
Price listNot needed for this jobPandan chiffon RM38
ShutOpen

Ask for a caption and Friday opens Captions. Your bookkeeping rules stay shut.

Log a sale and Friday opens Sales. Your caption style stays shut.

Check a price and Friday opens Price list and leaves the others shut.

Already using a general chatbot?

It is good at a lot of things. It is not built to remember how your business runs. Friday is.

A general chatbot
  • Your instructionsSaves things to “memory”, which is just one big file, and guesses which notes matter.
  • A long chatThe longer the chat, the more easily an early instruction gets lost.
  • Checking itOften hard to see what it kept, or to fix it.
Friday
  • Your instructionsFiles each instruction in the drawer for that job.
  • A long chatFriday doesn't reread your old chats. It keeps short notes and your drawers.
  • Checking itOpen the records it keeps and fix them yourself.

Send a task. Then it opens the drawer.

Friday opens the drawer that fits and does the job. Every record Friday adds and everything it makes is a page you can read, fix or download.

what's the pandan chiffon price again?
RM38 a whole cake.
Opened Price list
caption for the pandan cake today pls
Here's one in your usual style:
Fresh pandan chiffon, straight out of the oven this morning. Soft, fragrant and usually gone by noon. RM38 a whole cake, at the counter now.
Saved to Captions
Captions
Added just now
Pandan chiffon captionCaptions, today
Changed your mind?

Edit a page, and undo it in one tap.

It says saved only when it's saved.

If a save fails, Friday tells you. If it can't do something, it says so instead of pretending.

When it works

Saved to Sales

6 pandan cakes, RM228, owing.

When it doesn't

I couldn't save that one.

Friday tells you, so you never think it is saved when it is not.

Plans, in ringgit.

Pay by the month. A task is one thing you ask Friday to do, like logging a sale or writing a caption. Friday works on the web and inside WhatsApp.

Invite-only beta. You'll need an invite code.

Basic
RM99a month
  • 150 tasks a month
  • Smaller AI model
Pro
RM299a month
  • 180 tasks a month
  • Then 150 more on the smaller AI model
  • Larger AI model
Max
RM699a month
  • 390 tasks a month
  • Then 150 more on the smaller AI model
  • Larger AI model
Team
RM259a person a month
  • 120 tasks a month for each person
  • Larger AI model
  • 2 people minimum, tasks pooled across the team
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Questions you might have.

What does Friday actually do?
Friday is an assistant you message to get everyday work done, like logging sales, writing captions and checking prices. It starts by interviewing you about your business and how you like things done. It files your answers in your drawers and follows them from then on.
What is a drawer?
A folder for one part of your work, like Sales or Captions. It holds the instructions for that part and the records Friday adds to it.
Does it work on WhatsApp?
Yes. Friday works on the web and inside WhatsApp, so you message it the way you would a person.
Can I see what it remembers?
You can open every record and everything Friday makes, as a page you can read, fix or download. Friday also keeps short notes after each task, which it reads before the next one.
What if it gets something wrong?
Edit the page, and undo it in one tap. If a save fails, Friday tells you.
Can I delete my data?
Yes. You can delete your data whenever you choose. Friday can't delete your files or your account. Only you can.
What counts as a task?
One request you send Friday, like logging a sale or writing a caption. Each plan has a number of tasks a month, and a daily ceiling so one busy day doesn't use up the month: Basic 10, Pro 12, Max 26, Team 8 a person. Pro and Max carry on for another 150 tasks on the smaller AI model when the month runs out. Basic stops until the next month.
What does it cost?
From RM99 a month, in ringgit. The plans are above. Right now Friday is invite-only.
Hello
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Say hello to Friday.

Tell it about your business. It starts filing.

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